FOUNDERS DROP 001 / PREORDER LIST NOW OPEN
FUTURE DROPS28 / GROUND CREWNECK
IN DEVELOPMENT / FUTURE DROP

Ground Crewneck

Wears in, not out.

THE ONE ENGINEERING DECISION

The collar decides how long it looks new. A rib with no recovery goes slack in three months and there is no fixing it after that, so the elastane in it is there for recovery rather than stretch, the back neck is taped shoulder to shoulder, and both get tested by pulling the collar to 1.8 times its width twenty times and measuring what comes back.

A heavyweight cotton crewneck built to be the one you keep. Most sweatshirts do not wear out. They go slack at the collar, shrink up short, or pill into a dull fuzz. This one is specified against those three and not much else.

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NOT A PREORDER / NO PAYMENT

Proposed engineering
  • Heavy 380 gsm loopback cotton, brushed inside only
  • Garment dyed, so it fades with wear instead of arriving pre-faded
  • High recovery collar rib with a taped back neck
  • Shrinkage specified to a number and tested, not claimed on a label
  • Set-in sleeves and plain seams, repairable by any tailor
  • Deep ribbed cuffs and hem
  • No logo, no print, no hardware

Design targets only. Materials, performance and construction have not been verified and may change.

Development & future drops

This concept is not open for preorder. Join the Notify me list and we will email you when it is ready to preorder. Future drops are planned after Drop 001 is delivered.

Read the draft preorder terms
THE DEVELOPMENT LOG

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Prototype updates, product decisions and first access when the paid Founders Drop opens.